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Fashion: Summer Trends You Need to Know About

Sandy Cruz Cunha - Fashion Journalist and Collaborator at Bahia Kids Magazine.

Warm weather has arrived, bringing with it longer days and packed calendars. With so many opportunities to get dressed—vacations, weddings, you name it—knowing the summer 2023 fashion trends is essential. Of course, your personal style still reigns supreme, but if you’ve been dreaming of a newer, fresher wardrobe, now’s the perfect time to give it a go.

This season’s most popular trends range from the practical (massive pockets, airy fabrics) to the decadent and fun (mermaid-inspired sequins, rosettes of all shapes and sizes). And compared with spring’s trends, which leaned more into denim and monochromatic styling, we like to think they’re just a touch more playful—perfect for breathing new life into your current closet. Whether you’re off to more summer weddings than you can count or you’ve finally worked up the courage to try sheer clothing, these summer 2023 fashion trends are the ones to know about


Mirror Palais, Dries van Noten, Collina Strada Albert Urso / Victor VIRGILE / Yuchen Liao / Getty Images

Romantic Rosettes What started as a micro-trend in early spring has blossomed into a full-on one just in time for summer. Rosettes have popped up on everything from dresses and chokers to button-down shirts, bodysuits, and even one-piece swimsuits. Nearly every celebrity at the Met Gala (including Rihanna, J.Lo, and Anne Hathaway) bought in; time to do the same and up your style game.

Tory Burch, Fendi, Chanel Victor VIRGILE / Daniele Venturelli / Getty Images

All Sheer Everything Stewart, Doja Cat, Jenna Ortega—and now you. Although you can certainly choose to bare it all under a thin layer of mesh or organza, the summer 2023 runways proved that see-through materials can also be modest. Layer transparent pieces with opaque (but not heavy) ones to give any outfit an ethereal look.

Brandon Maxwell, Victoria Beckham, Issey Miyake Giovanni Giannoni / Estrop / Richard Bord / Getty Images

Lavender Haze No season can be boiled down to a single color, but one shade is popping up more than almost any other this season: lavender. It’s only natural, given that “digital lavender” was named by trend forecaster WGSN’s 2023 color of the year thanks to its ability to project a sense of calm in a world that feels increasingly hectic. Most iterations are completely solid—perfect if you shy away from prints. Courtesy of brand Free People Look Into the Sun Maxi Dress $98 at Free People

Tom Ford, Blumarine, Marni Giovanni Giannoni / Tristan Fewings / Getty Images

Mermaidcore Thanks to The Little Mermaid, we’re all ready to dress like we just emerged like Aphrodite from the sea. Sequins, cascading ruffles, and fishnet dominated the runways—and now retailers’ shelves. Get ready to dive in.

Loewe, Acne Studios, Dior Estrop / Victor VIRGILE / Kristy Sparow / Getty Images

Bows on Bows Don’t know how to top off your summer outfit? Simple: Put a bow on it. The accessories have always had a timeless appeal, but they’re especially hot right now, whether they’re subbing in for a top at Acne Studios or gracing models’ faces at Simone Rocha. No matter if you take it in a balletcore direction or go a little more weird girl with it, trust: You’ll be right on trend.

Y/Project, Loewe, Balmain Kristy Sparow / Estrop / Peter White / Getty Images

Trompe L’oeil Designers are obsessed with clothes that trick the eye, creating the illusion of another garment, a digital rendering, or a different body. In an age when we view clothes primarily through online images, trompe l’oeil pieces blur the boundary between real life and virtual trickery—plus, they also happen to look supremely cool on.

Miu Miu, Fendi, Louis Vuitton WWD / Victor VIRGILE / Pascal Le Segretain / Getty Images

Utility Pockets The cargo pocket has been a star detail for a few summers now, and while it's hard to miss with a pair of cargo pants, take a cue from the likes of Miu Miu and Louis Vuitton and add some to your skirt, shorts, or vest.

Altuzarra, Puppets & Puppets, Gabriela Hearst Victor VIRGILE / Fernanda Calfat / Kristy Sparow / Getty Images

Remixed Boho Depending on whom you ask, boho style never really went away—even if you long ago scrubbed its early-2010s heyday from your Instagram grid. But it’s officially back in full force this season. Thanks to fresh styling and revamped silhouettes, staples like fringe, tie-dye, and crochet feel new again, so dust off those Birkenstocks and prepare for a summer of love.

Contato :

Snadra Cruz Cunha

Fashion Journalist

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